A pioneer in the AgriTech space, AgriFiber needed to showcase its work in transforming agricultural waste into multifunctional fiber in a way that mirrored its innovative methods. Its branding, website, and sales materials were in need of a serious refresh—enter Martian.

Martian got to work by overhauling AgriFiber’s brand and marketing materials—from colors to logo, website to sales materials. We wanted to convey AgriFiber’s closeness to the upcycled, natural materials of its fiber products—one of the brand’s main values. Hence, the earth-toned color palette, several leaf-inspired iterations of a logo, and a plant-centric ideal guiding the design and copy for all the other materials.